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Verhoef, Peter C.. (). Understanding the effect of customer relationship management efforts on customer retention and customer share development . : American Marketing Association.

Gaya Chicago

Verhoef, Peter C.. Understanding the effect of customer relationship management efforts on customer retention and customer share development. : American Marketing Association, . Text.

Gaya MLA

Verhoef, Peter C.. Understanding the effect of customer relationship management efforts on customer retention and customer share development. : American Marketing Association, . Text.

Gaya Turabian

Verhoef, Peter C.. Understanding the effect of customer relationship management efforts on customer retention and customer share development. : American Marketing Association, . Print.