No image available for this title

Text

What will the future bring? dominance, technology expectations, and radical innovation

Are firms laggards or leaders at innovation? The answers to this question are conflicting and controversial. In an attempt to resolve conflicting answers to this question, the authors argue that dominance is a multifaceted construct in which individual facets result in differing (and countervailing) propensities to innovate. To identify the overall effects of dominance, it is necessary to consider the effects of these facets taken together. The authors also study a hitherto ignored yet important driver of innovation, technology expectations, and show that managers have widely divergent expectations of the same new technology. Furthermore, even when their expectations are the same, managers of dominant firms display investment behavior at odds with their counterparts at nondominant firms. The authors use a triangulation of research methods and combine insights from lab studies with those from field interviews, archival data, and a survey of bricks-and-mortar banks' responses to Internet banking..Printed Journal

Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit American Marketing Association.,
Edisi -
Subjek Statistical analysis
Innovations
Technological change
Electronic banking
Future
studies
ISBN/ISSN 222429
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data