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Ziamou, Paschalina, Ratneshwar, S.. (). Innovations in product functionality: when and why are explicit comparisons effective? . : American Marketing Association.

Gaya Chicago

Ziamou, Paschalina, Ratneshwar, S.. Innovations in product functionality: when and why are explicit comparisons effective?. : American Marketing Association, . Text.

Gaya MLA

Ziamou, Paschalina, Ratneshwar, S.. Innovations in product functionality: when and why are explicit comparisons effective?. : American Marketing Association, . Text.

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Ziamou, Paschalina, Ratneshwar, S.. Innovations in product functionality: when and why are explicit comparisons effective?. : American Marketing Association, . Print.