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Firms reap what they sow: the effects of shared values and perceived organizational justice on customers' evaluations of complaint handling
Employing elements of organizational theory and service recovery research, the authors examine how employees' perceptions of shared values and organizational justice can stimulate customer-directed extra-role behaviors when handling complaints. They also investigate how these extra-role behaviors affect customers' perceptions of justice, satisfaction, word of mouth, and purchase intent. The authors capture and match employee and customer perceptions regarding the relevant constructs following a complaint and recovery experience. The results indicate that employees' perceptions of shared values and organizational justice affect customer-directed customer-directed extra-role behaviors. Furthermore, the authors find that extra-role behaviors have significant effects on customers' perceptions of justice and that these behaviors mediate the effects of shared values and organizational justice on customer justice perceptions.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Consumer attitudes Values Correlation analysis Customer Satisfaction Perceptions Complaints |
| ISBN/ISSN | 222429 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |