Gaya APA

Mizik, Natalie, Jacobson, Robert. (). Trading off between value creation and value appropriation: the financial implications of shifts in strategic emphasis . : American Marketing Association.

Gaya Chicago

Mizik, Natalie, Jacobson, Robert. Trading off between value creation and value appropriation: the financial implications of shifts in strategic emphasis. : American Marketing Association, . Text.

Gaya MLA

Mizik, Natalie, Jacobson, Robert. Trading off between value creation and value appropriation: the financial implications of shifts in strategic emphasis. : American Marketing Association, . Text.

Gaya Turabian

Mizik, Natalie, Jacobson, Robert. Trading off between value creation and value appropriation: the financial implications of shifts in strategic emphasis. : American Marketing Association, . Print.