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Trading off between value creation and value appropriation: the financial implications of shifts in strategic emphasis

Firms allocate their limited resources between 2 fundamental processes of creating value (i.e., innovating, producing and delivering products to the market) and appropriating value (extracting profits in the marketplace). Although both value creation and value appropriation are required for achieving sustained competitive advantage, a firm has significant latitude in deciding the extent to which it emphasizes one over the other. The stock market reacts favorably when a firm increases its emphasis on value appropriation relative to value creation. This effect, however, is moderated by firm and industry characteristics, in particular, financial performance, the past level of strategic emphasis of the firm, and the technological environment in which it operates.Printed Journal

Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit American Marketing Association.,
Edisi -
Subjek Financial performance
Competitive advantage
Advertising
Statistical analysis
Market strategy
ISBN/ISSN 222429
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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