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The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions
Recent news coverage and commentary on gasoline prices, dynamic or smart pricing, or the pricing of pharmaceutical drugs reveals the importance of price fairness issues. How do consumers determine whether a price is unfair? What are the consequences to a firm that engages in perceived unfair pricing practices? The theoretical foundations of fairness have guided previous price fairness research and have produced some notable results. This article presents a framework that integrates the theoretical foundations of fairness perceptions and that organizes existing empirical findings on price fairness. The framework also identifies gaps in existing knowledge that pertain to buyers' perceptions of price fairness, and the article concludes with guidelines for managerial practice. Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM6804 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago, IL: American Marketing Association 2004 |
|---|---|
| Edisi | Vol. 68, No. 4, Oct., 2004 |
| Subjek | Business ethics Consumer attitudes Pricing policies studies |
| ISBN/ISSN | 0022-2429 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 15 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |