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Pauwels, Koen, Silva-Risso, Jorge, Srinivasan, Shuba, Hanssens, Dominique M.. (). New products, sales promotions, and firm value: the case of the automobile industry . : American Marketing Association.

Gaya Chicago

Pauwels, Koen, Silva-Risso, Jorge, Srinivasan, Shuba, Hanssens, Dominique M.. New products, sales promotions, and firm value: the case of the automobile industry. : American Marketing Association, . Text.

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Pauwels, Koen, Silva-Risso, Jorge, Srinivasan, Shuba, Hanssens, Dominique M.. New products, sales promotions, and firm value: the case of the automobile industry. : American Marketing Association, . Text.

Gaya Turabian

Pauwels, Koen, Silva-Risso, Jorge, Srinivasan, Shuba, Hanssens, Dominique M.. New products, sales promotions, and firm value: the case of the automobile industry. : American Marketing Association, . Print.