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The Roles of channel-category associations and geodemographics in channel patronage
Distribution channels, Retail stores, Consumer behavior, Geodemographics, Variance analysis, Studies.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Consumers purchase goods from various channels or such as grocery stores drugstores mass merchandisers club stores and convenience stores. To identify the most appro managers need a better understanding of consumer b category associations in consumer channel patronag intercept survey. They then use the channel category associations and geodemographic factors t category associations have significant main effect and they account for the majority of the explained the findings provide several conceptual and manage |
| ISBN/ISSN | 222429 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |