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Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability
Despite the high relevance of firms' portfolios of upstream interfirm agreements in technology-intensive markets, little is known about their impact on innovative success. The authors develop a conceptual framework that explains the consequences of different portfolio descriptors for radical innovation, incremental innovation, and profitability. An empirical test in the pharmaceutical industry shows strong support for the developed theory. Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM6802 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Chicago, IL: American Marketing Association 2004 |
|---|---|
| Edisi | Vol. 68, No. 2, Apr., 2004 |
| Subjek | Pharmaceutical industry Mathematical models Profitability Innovations studies Agreements |
| ISBN/ISSN | 0022-2429 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 13 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |