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Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
In their article "Evolving to a New Dominant Logic for Marketing," Stephen L Vargo and Robert F Lusch (2004) observe that an evolution is underway toward a new dominant logic for marketing. The new dominant logic has important implications for marketing theory, practice, and pedagogy, as well as for general management and public policy. Thus, their observations are likely to resonate with a broad cross-section of the business community. In this article, distinguished scholars write brief commentaries on different aspects of Vargo and Lusch's article. Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM6801 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago, IL: American Marketing Association 2004 |
|---|---|
| Edisi | Vol. 68, No. 1, Jan., 2004 |
| Subjek | Marketing Theory Economic models |
| ISBN/ISSN | 0022-2429 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 10 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |