Gaya APA

Ratneshwar, S., Desai, Kalpesh Kaushik. (). Consumer perceptions of product variants positioned on atypical attributes . : Academy of Marketing Science.

Gaya Chicago

Ratneshwar, S., Desai, Kalpesh Kaushik. Consumer perceptions of product variants positioned on atypical attributes. : Academy of Marketing Science, . Text.

Gaya MLA

Ratneshwar, S., Desai, Kalpesh Kaushik. Consumer perceptions of product variants positioned on atypical attributes. : Academy of Marketing Science, . Text.

Gaya Turabian

Ratneshwar, S., Desai, Kalpesh Kaushik. Consumer perceptions of product variants positioned on atypical attributes. : Academy of Marketing Science, . Print.