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An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior
The relationships between innate consumer innovativeness, personal characteristics, and new-product adoption behavior is explored. To do this, cross-sectional data from a household panel using a structural equation modeling approach is analyzed. The study tests for potential moderating effects using a 2-stage least square estimation procedure. It was found that the personal characteristics of age and income are stronger predictors of new-product ownership in the consumer electronics category than innate consumer innovativeness as a generalized personality trait. It was found that personal characteristics neither influence innate consumer innovativeness nor moderate the relationship between innate consumer innovativeness and new-product adoption behavior.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : Academy of Marketing Science |
|---|---|
| Edisi | - |
| Subjek | Market segmentation Statistical analysis Age Consumer electronics studies Product acceptance Personal income |
| ISBN/ISSN | 920703 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |