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Market-focused strategic flexibility: conceptual advances and an integrative model
The concept of market-focused strategic flexibility is developed. It begins with a review of the historical perspectives of strategic flexibility. To support the conceptualization, a theoretical schema that considers market-focused strategic flexibility as conceptually rooted in capabilities theory, resource-based views of the firm, and options is offered. With the conceptualization in place, an integrative model that explicates the mediating role of market-focused strategic flexibility in marketing strategy frameworks is proposed. Propositions are developed relating market-driven and driving orientations to market-focused strategic flexibility with consideration for how turbulent macro environments modify the relationship. In addition, propositions are offered regarding outcomes of market-focused strategic flexibility under conditions of macro environmental turbulence.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : Academy of Marketing Science |
|---|---|
| Edisi | - |
| Subjek | Models Flexibility Market strategy studies |
| ISBN/ISSN | 920703 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |