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A look to the future of JAMS: three years out, thirty years out...

This editorial presents a brief review of the past 30 years (with respect to JAMS and the business environment), makes some forecasts about the next 3 years of JAMS, and makes some brief forecasts about the next 30 years of marketing practice and scholarship.Printed Journal

Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit Academy of Marketing Science.,
Edisi -
Subjek Marketing
Trade publications
ISBN/ISSN 920703
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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