A look to the future of JAMS: three years out, thirty years out...
Pengarang:
Zinkhan, George M. -
Deskripsi
This editorial presents a brief review of the past 30 years (with respect to JAMS and the business environment), makes some forecasts about the next 3 years of JAMS, and makes some brief forecasts about the next 30 years of marketing practice and scholarship.Printed Journal