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Reflections on contributing to a discipline through research and writing

Parasuraman, A. - ;

Influencing a discipline through research and writing can be accomplished through a variety of publication channels. Influencing a discipline through written contributions involves two distinct tasks: knowledge creation and knowledge dissemination. Four general observations are offered to develop or reformulate publication strategies: 1. All publication channels and targets merit consideration. 2. Some publication pathways are more appropriate than others in early career stages. 3. It is advisable to consider multiple and varied journals within the realm of scholarly publishing. 4. Traversing all publication pathways will leave the most widespread and in-depth imprint.Printed Journal


Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit: Academy of Marketing Science
Edisi-
SubjekEducators
Journals
Guidelines
ISBN/ISSN920703
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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