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The importance and challenges of being interesting
At the end of the day, the publishability of a manuscript often comes down to weighing the inevitable methods-related flaws against its contribution; i.e., how interesting and provocative the central points of a manuscript happen to be. To be interesting, an idea needs to challenge the taken-for-granted assumptions in a particular area. They often elicit a strong visceral emotional reaction in readers. It is worth reflecting on how authors can elevate the interest level of two of the more common motivations for research: positioning "gap filling" work, and positioning boundary condition work. If authors do their part and bring interesting and thought-provoking ideas to the table, reviewers need to do their part and read with a developmental eye and an open mind.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : Academy of Marketing Science |
|---|---|
| Edisi | - |
| Subjek | Writing Research Educators Journals |
| ISBN/ISSN | 920703 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |