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The dangers of poor construct conceptualization
Most authors give a great deal of consideration to questions of internal and external validity, but far less to issues related to construct and statistical conclusion validity. The downward spiral for many manuscripts begins with the failure to adequately define the focal constructs of the study. This fundamental failure produces a series of subsequent problems: 1. Because the construct was never defined, it is difficult to develop measures that faithfully represent its domain. 2. This failure makes it difficult to specify how the construct should relate to its measures. 3. Inadequate construct definition undermines the credibility of a study's hypotheses. To break this cycle, researchers should carefully define the constructs of interest, develop measures that adequately represent the constructs of interest, think carefully about the relations between the constructs and the measures, and defend the construct domain and insist on the conceptually appropriate measurement model.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : Academy of Marketing Science |
|---|---|
| Edisi | - |
| Subjek | Research Manuscripts Journals Validity Guidelines |
| ISBN/ISSN | 920703 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |