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Publishing processes in the academic marketing discipline in the United States: a German perspective
On an overall basis, the publishing process with its key element, double-blind peer review, is a highly effective institution. For this system to work properly, a few requirements have to be met. On of the most important is that editor of a journal plays an active role in the review process. They should strive for early decisions, play a strong role in monitoring reviewer behavior, and ensure that different criteria in judging manuscript quality are adequately weighed. Articles authored by academics outside the US should be seen more frequently, and tolerance with respect to language and writing style given.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Academy of Marketing Science., |
|---|---|
| Edisi | - |
| Subjek | - |
| ISBN/ISSN | 920703 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |