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Market functions and market evolution
The articles in this section of the special issue deal with the nature, formation, evolution, and functioning of markets. Since the earliest days of marketing as a distinct field of study, the "market" has been one of its central concepts. Most of the pioneers in the field had studied economics, and they relied heavily on concepts drawn from that discipline in developing their own framework (Bartels 1962). In the early years, markets were viewed as "givens," and little if any attention was paid to how they were formed or changed over time. Today, it generally is recognized that proper definition of a market is a basic foundation for the design and modification of marketing strategies, the analysis of competition, and the evaluation of performance. For scholars, a market is a basic unit of analysis and the starting point for many kinds of research. .Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | - |
| ISBN/ISSN | 9 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |