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Sociocognitive dynamics in a product market
A study is presented in which the origins and evolution of product markets are explored from a sociocognitive perspective. The fundamental thesis is that product markets are neither imposed or orchestrated by producers or consumers but evolve from producer-consumer interaction feedback effects. Starting as unstable, incomplete, and disjointed conceptual systems held by market actors, product markets become coherent as a result of consumers and producers making sense of each other's behaviors. Category stabilization causes significant differences between consumers and producers in how they use product category labels for emerging and pre-existing categories. The findings show that, as stabilization occurs around a category prototype, the acceptability of particular models changes without any physical changes to the models.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | American Marketing Association., |
|---|---|
| Edisi | - |
| Subjek | studies Effects Mass markets Social conditions & trends |
| ISBN/ISSN | 920703 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |