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Marketing in technology-intensive markets: toward a conceptual framework
Markets in which technology assumes a central role are becoming driving forces of the economy. Despite their importance, there is not a clear understanding of the features of a technology-intensive (TI) market. Using scientific know-how as the foundational concept, a study is presented that explores the nuances of know-how creation, dissemination, and use to identify 8 features of TI markets. With a series of reputable empirical propositions, the study also examines 4 marketing decisions: 1. the vertical positioning decision, 2. product design decisions, 3. transfer rights decisions, and 4. migration decisions.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Marketing Information technology studies Mass markets |
| ISBN/ISSN | 920703 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |