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A perspective on how firms relate to their markets
In their editorial for this special millennium issue of the Journal of Marketing, George Day and David Montgomery (1999) outline the domain of the brave new world of marketing. Their description of the crossfunctional, cross-border world in which firms must relate to their markets and the five themes that emerge from this description are very real to me. My perspective is that of one who has attempted to implement research, been charged with the complex task of editing marketing journals, and has interacted closely with executives from many corporations. It is an honor to be invited by the editors of this special issue of JM to provide my perspective on this section..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | - |
| ISBN/ISSN | 920703 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |