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Marketing's contributions to society
A study is presented that adopts several perspectives to deliberate on the scope of the marketing field and the contributions it offers to society. The study looks across time, across societies, and into the operations and structure of the aggregate marketing system itself, which emerges as a huge and complex human institution. A large number of contributions to society are illustrated, ranging from aggregate inputs to the US' economic health to individual benefits felt by some consumers. A range of criticisms and system problems is summarized. Lessons learned and future challenges in the century ahead are examined.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | American Marketing Association., |
|---|---|
| Edisi | - |
| Subjek | Marketing Social impact studies Social conditions & trends |
| ISBN/ISSN | 920703 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |