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Technology as an enabler of the global branding of retail financial services

The market for retail financial services has been transformed in the past decade by new distribution and processing technologies and their impact on consumer attitudes to banking and banks. These factors have removed the geographic and cost barriers to the global distribution of retail financial services and have led to a convergence in the key benefits sought by consumers in developed countries. This increases the need for and the effectiveness of globally consistent brand images.Printed Journal

Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit American Marketing Association.,
Edisi -
Subjek Brand image
Globalization
Financial Services
studies
ISBN/ISSN 1069031X
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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