Protecting global brands: toward a global norm

Deskripsi

In 1995, the World Trade Organization bound member countries to new standards of foreign trademark protection. Nonetheless, many countries fall short of the envisaged global norm. To better understand the challenges of the past several years, the authors focus on the state of national trademark regimes on the eve of the establishment of the World Trade Organization. The authors particularly address how contagion influence, resource constraints, and xenophobia affected treaty participation, domestic trademark law, application processing, and the relative treatment of foreign and domestic applications.Printed Journal