Gaya APA

Yeung, Catherine W.M., Wyer, Robert S.. (). Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations . : American Marketing Association.

Gaya Chicago

Yeung, Catherine W.M., Wyer, Robert S.. Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations. : American Marketing Association, . Text.

Gaya MLA

Yeung, Catherine W.M., Wyer, Robert S.. Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations. : American Marketing Association, . Text.

Gaya Turabian

Yeung, Catherine W.M., Wyer, Robert S.. Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extension evaluations. : American Marketing Association, . Print.