Gaya APA

Staelin, Richard, Lo, Alison K.C., Lynch, John G.. (). How to attract customers by giving them the short end of the stick . : American Marketing Association.

Gaya Chicago

Staelin, Richard, Lo, Alison K.C., Lynch, John G.. How to attract customers by giving them the short end of the stick. : American Marketing Association, . Text.

Gaya MLA

Staelin, Richard, Lo, Alison K.C., Lynch, John G.. How to attract customers by giving them the short end of the stick. : American Marketing Association, . Text.

Gaya Turabian

Staelin, Richard, Lo, Alison K.C., Lynch, John G.. How to attract customers by giving them the short end of the stick. : American Marketing Association, . Print.