Text
Is Happiness shared doubled and sadness shared halved? social influence on enjoyment of hedonic experiences
People often share hedonic consumption experiences with others. A question that naturally arises is, How does sharing hedonic experiences impact the enjoyment of these experiences? Although prior research has not directly addressed this question, findings indicate that people tend to conform to others' opinions in social situations. Extrapolating from these findings, it would be expected that exposure to others' positive opinions about shared hedonic experiences would increase enjoyment of them and that exposure to others' negative opinions about shared experiences would reduce enjoyment of them. The authors propose an alternative view, suggesting that people's enjoyment of shared experiences is affected by the extent of agreement between their opinions and those of others rather than by the extent of positivity of others' opinions. The findings suggest that promoting interactions among participants whose reactions to the experience are similar will increase the enjoyment of the experience and thus encourage them to repeat it.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Consumer behavior Marketing Social interaction Happiness Public opinion studies |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |