Gaya APA

Ailawadi, Kusum L., Harlam, Bari A., Cesar, Jacques, Trounce, David. (). Promotion profitability for a retailer: the role of promotion, brand, category, and store characteristics . : American Marketing Association.

Gaya Chicago

Ailawadi, Kusum L., Harlam, Bari A., Cesar, Jacques, Trounce, David. Promotion profitability for a retailer: the role of promotion, brand, category, and store characteristics. : American Marketing Association, . Text.

Gaya MLA

Ailawadi, Kusum L., Harlam, Bari A., Cesar, Jacques, Trounce, David. Promotion profitability for a retailer: the role of promotion, brand, category, and store characteristics. : American Marketing Association, . Text.

Gaya Turabian

Ailawadi, Kusum L., Harlam, Bari A., Cesar, Jacques, Trounce, David. Promotion profitability for a retailer: the role of promotion, brand, category, and store characteristics. : American Marketing Association, . Print.