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Houston, Michael J., Monga, Ashwani. (). Fading optimism in products: temporal changes in expectations about performance . : American Marketing Association.

Gaya Chicago

Houston, Michael J., Monga, Ashwani. Fading optimism in products: temporal changes in expectations about performance. : American Marketing Association, . Text.

Gaya MLA

Houston, Michael J., Monga, Ashwani. Fading optimism in products: temporal changes in expectations about performance. : American Marketing Association, . Text.

Gaya Turabian

Houston, Michael J., Monga, Ashwani. Fading optimism in products: temporal changes in expectations about performance. : American Marketing Association, . Print.