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Customizing complex products: when should the vendor take control?
Industrial-systems suppliers are often called on to offer customized solutions for individual customers. Observations of industry practices regarding customization show radically different approaches. The conceptual model examines how two technology-related factors-modularity and technological unpredictability-and two knowledge-related factors-customer knowledge and vendor's customer knowledge mobilization resources-differentially influence the ease with which a vendor or buyer can customize the product and how that, in turn, affects the customization-control decision. The authors test the model by analyzing data on 304 procurement contracts from vendors of custom-engineered products in four industry sectors. The authors suggest that vendors should take more customization control with increasing technological unpredictability and decreasing modularity and customer knowledge. Suppliers operating in highly unpredictable technological environments, in which different, incompatible standards exist and customers are relatively inexperienced, should aim for higher customization control. However, the appropriate degree of vendor control also depends on the extent of the vendor's customer knowledge mobilization resource.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Customer relations Knowledge management Product design Control systems Customization studies Vendor supplier relations |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |