Gaya APA

Haenlein, Michael, Kaplan, Andreas M., Schoder, Detlef. (2006). Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value (Vol. 70, No. 3, July., 2006). Chicago, IL: American Marketing Association.

Gaya Chicago

Haenlein, Michael, Kaplan, Andreas M., Schoder, Detlef. Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value. Vol. 70, No. 3, July., 2006 Chicago, IL: American Marketing Association, 2006. Text.

Gaya MLA

Haenlein, Michael, Kaplan, Andreas M., Schoder, Detlef. Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value. Vol. 70, No. 3, July., 2006 Chicago, IL: American Marketing Association, 2006. Text.

Gaya Turabian

Haenlein, Michael, Kaplan, Andreas M., Schoder, Detlef. Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value. Vol. 70, No. 3, July., 2006 Chicago, IL: American Marketing Association, 2006. Print.