Gaya APA
Haenlein, Michael, Kaplan, Andreas M., Schoder, Detlef. ().
Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value .
:
American Marketing Association.
Gaya Chicago
Haenlein, Michael, Kaplan, Andreas M., Schoder, Detlef.
Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value.
:
American Marketing Association,
.
Text.
Gaya MLA
Haenlein, Michael, Kaplan, Andreas M., Schoder, Detlef.
Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value.
:
American Marketing Association,
.
Text.
Gaya Turabian
Haenlein, Michael, Kaplan, Andreas M., Schoder, Detlef.
Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value.
:
American Marketing Association,
.
Print.