Gaya APA

Mantrala, Murali K., Naik, Prasad A., Sridhar, Shrihari, Thorson, Esther. (2007). Uphill or Downhill? Locating the Firm on a Profit Function (Vol. 71, No. 2, Apr., 2007). Chicago, IL: American Marketing Association.

Gaya Chicago

Mantrala, Murali K., Naik, Prasad A., Sridhar, Shrihari, Thorson, Esther. Uphill or Downhill? Locating the Firm on a Profit Function. Vol. 71, No. 2, Apr., 2007 Chicago, IL: American Marketing Association, 2007. Text.

Gaya MLA

Mantrala, Murali K., Naik, Prasad A., Sridhar, Shrihari, Thorson, Esther. Uphill or Downhill? Locating the Firm on a Profit Function. Vol. 71, No. 2, Apr., 2007 Chicago, IL: American Marketing Association, 2007. Text.

Gaya Turabian

Mantrala, Murali K., Naik, Prasad A., Sridhar, Shrihari, Thorson, Esther. Uphill or Downhill? Locating the Firm on a Profit Function. Vol. 71, No. 2, Apr., 2007 Chicago, IL: American Marketing Association, 2007. Print.