Gaya APA
Lusch, Robert F., Griffith, David A.. ().
Getting marketers to invest in firm-specific capital .
:
American Marketing Association.
Gaya Chicago
Lusch, Robert F., Griffith, David A..
Getting marketers to invest in firm-specific capital.
:
American Marketing Association,
.
Text.
Gaya MLA
Lusch, Robert F., Griffith, David A..
Getting marketers to invest in firm-specific capital.
:
American Marketing Association,
.
Text.
Gaya Turabian
Lusch, Robert F., Griffith, David A..
Getting marketers to invest in firm-specific capital.
:
American Marketing Association,
.
Print.