Gaya APA

Palmatier, Robert W., Steenkamp, Jan-Benedict E.M., Scheer, Lisa K. (). Customer loyalty to whom? managing the benefits and risks of salesperson-owned loyalty . : American Marketing Association.

Gaya Chicago

Palmatier, Robert W., Steenkamp, Jan-Benedict E.M., Scheer, Lisa K. Customer loyalty to whom? managing the benefits and risks of salesperson-owned loyalty. : American Marketing Association, . Text.

Gaya MLA

Palmatier, Robert W., Steenkamp, Jan-Benedict E.M., Scheer, Lisa K. Customer loyalty to whom? managing the benefits and risks of salesperson-owned loyalty. : American Marketing Association, . Text.

Gaya Turabian

Palmatier, Robert W., Steenkamp, Jan-Benedict E.M., Scheer, Lisa K. Customer loyalty to whom? managing the benefits and risks of salesperson-owned loyalty. : American Marketing Association, . Print.