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Understanding impulsive eaters' choice behaviors: the motivational influences of regulatory focus
This research attempts to understand the mechanism underlying the choice behavior of impulsive eaters. The authors propose a process according to which impulsive eaters (versus nonimpulsive eaters) spontaneously develop a promotion focus on exposure to hedonically tempting food, such as chocolate cake; their subsequent decision to consume the food is guided by this promotion orientation. Furthermore, the evoked promotion focus also influences subsequent choices in completely unrelated domains. A set of six experiments provides support for this mechanism and also examines its implications with regard to different ways of correcting impulsive eating behavior.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | American Marketing Association., |
|---|---|
| Edisi | - |
| Subjek | Consumer behavior Consumption studies Eating disorders |
| ISBN/ISSN | 222437 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |