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Boundaries of the firm: insights from international entry mode research

Deciding on the boundaries of a firm as it expands abroad is a critical decision for managers. Despite the rapid growth in research addressing this issue, many questions remain unanswered. In this article, the authors review the international entry mode choice literature, identify weaknesses and shortcomings, and provide suggestions on how researchers can add to the knowledge of mode choice and help managers make better international boundary decisions.Printed Journal

Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit Southern Management Association.,
Edisi -
Subjek Strategic planning
Decision making
Managers
studies
Market entry
International markets
ISBN/ISSN 1492063
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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