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Creating competitive advantages through new value creation: a reverse logistics perspective
Conventional wisdom in value chain strategy assumes a one-directional flow of primary activities, starting from inbound logistics to operations, outbound logistics, marketing and sales, and finally to service. Our recent study, extensive discussions with executives, and on-site visits suggest that this wisdom may not be complete for certain industries or products. Customers on average return about 6% of everything they buy. Companies need to view this as an opportunity to give this returns pile a new lease of life. Yet many companies are not used to thinking that the things they expel such as products, waste, and resources actually have value. Elevating the returns process to a new marketing opportunity builds a loyal customer base and also attracts new ones. This paper presents a redefined value chain strategy that entails a closed-loop system for industries in which reverse chain activities (reuse, repair, refurbishing, recycling, remanufacturing, or redesign of returned products from the end user) may create additional competitive advantages for the firm. A redefined value chain should be a part of the overall business strategy for manufacturers or retailers who handle product returns.Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : The Academy of Management |
|---|---|
| Edisi | - |
| Subjek | Logistics Competitive advantage Value chain Market strategy studies Product returns |
| ISBN/ISSN | 15589080 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |