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The Quest for citations: drivers of article impact
The authors aim to answer the question on why do some articles become building blocks for future scholars, whereas others remain unnoticed by contrasting, synthesizing, and simultaneously testing three scientometric perspectives - universalism, social constructivism, and presentation - on the influence of article and author characteristics on article citations. The authors study all articles published in a sample of five major journals in marketing from 1990 to 2002 that are central to the discipline. They count the number of citations each of these articles has received and regress this count on an extensive set of characteristics of the article and the author. They find that the number of citations an article in the marketing discipline receives depends more on "what is said" (quality and domain) and "who says it" (author visibility and personal promotion) than on "how it is said" (title length, the use of attention grabbers, and expositional clarity). The insights gleaned from this analysis contribute to the marketing literature and are relevant to scientific stakeholders, such as the management of scientific journals and individual academic scholars, as they strive to maximize citations..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : American Marketing Association |
|---|---|
| Edisi | - |
| Subjek | Marketing Journals studies |
| ISBN/ISSN | 222429 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |