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A Consumer perspective on value creation

I show how company strategies that focus on improving consumer benefits can create value by increasing consumer payments to an entire value system. This "consumer benefit experienced" viewpoint on value creation complements the value capture orientations of the firm positioning, transaction cost, and resource-based approaches. It helps to clarify often-blurred distinctions between value creation and value capture and offers an additional tool for addressing intractable issues in strategic management..Printed Journal

Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit Academy of Management.,
Edisi -
Subjek Strategic management
Customer relations
Human capital
Value added
studies
ISBN/ISSN 3637425
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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