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Rao, Vithala R., Gomez, Miguel I., McLaughlin, Edward W.. (). Empirical analysis of budget and allocation of trade promotions in the U.S. supermarket industry . : American Marketing Association.

Gaya Chicago

Rao, Vithala R., Gomez, Miguel I., McLaughlin, Edward W.. Empirical analysis of budget and allocation of trade promotions in the U.S. supermarket industry. : American Marketing Association, . Text.

Gaya MLA

Rao, Vithala R., Gomez, Miguel I., McLaughlin, Edward W.. Empirical analysis of budget and allocation of trade promotions in the U.S. supermarket industry. : American Marketing Association, . Text.

Gaya Turabian

Rao, Vithala R., Gomez, Miguel I., McLaughlin, Edward W.. Empirical analysis of budget and allocation of trade promotions in the U.S. supermarket industry. : American Marketing Association, . Print.