Academic research that matters to managers: on zebras, dog, lemmings, hammers, and turnips

Deskripsi

The five major ways that academic researchers have succeeded in translating their academic work into articles for managers: 1. generate counterintuitive insights, 2. demonstrate that fundamental business practices are changing in an important business activity, routine, or practice, 3. show that a widely used management practice violates important principles, 4. suggest a specific theory to explain an interesting and current situation, and 5. identify an iconic problem, phenomenon, or activity that opens new areas of both academic inquiry and management practice. This article illustrates opportunities for future research in each of these categories using examples from work on industry change. The conclusion includes a brief discussion of academic approaches to managerial writing that fail..Printed Journal