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Market orientation and performance

This response is prompted by Hult, Ketchen and Slater's (2005) article entitled 'Market orientation and performance: an integration of disparate approaches.' As a contributor to the foregoing debate in the pages of this journal to which they refer I am writing to offer some observations on the nature and implications of the research reported in their paper and to clarify my essential difficulty as a strategist with the 'market-oriented: customer-led' construct..Printed Journal

Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit John Wiley & Sons.,
Edisi -
Subjek Strategic management
Performance evaluation
Market orientation
studies
ISBN/ISSN 1432095
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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