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The Impact of Negative Publicity on Consumer Attribution, Brand Equity, and Purchase Intention: The Case Study of Garuda Indonesia

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Ketersediaan

Call NumberLocationAvailable
12057PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Indonesia.,
Edisi -
Subjek Brand equity
Purchase intention
Garuda Indonesia
Negative Publicity
Consumer Attribution
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xv, 125 p. ; diagr. ; 30 cm.
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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