Artikel Jurnal
Mad about plaid
Pengarang:
Kirby, Julia -
Deskripsi
This article presents the case study of a fictional company. Castlebridge & Company, a maker of high-quality outerwear, is a century-old British institution. Its headquarters remain in London, but most of its manufacturing has moved offshore. With the last domestic factory slated to close, the firm's executives struggle to preserve the "Britishness" of the brand.Printed Journal