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Simple rules for making alliances work

Hughes, Jonathan - ; Weiss, Jeff - ;

Corporate alliances are growing in number - by about 25% a year - and account for up to a third of revenues and value at many companies. Yet some 60% to 70% of them fail. Because alliances involve interdependence between companies that may be competitors and may also have vastly different operating styles and cultures, they demand more care and handling than other business arrangements, say Hughes and Weiss, management consultants at Vantage Partners. The authors have developed five principles to complement the conventional advice on alliance management. They are: 1. Focus less on defining the business plan and more on how you and your partner will work together. 2. Develop metrics pegged not only to alliance goals but also to performance in working toward them. 3. Instead of trying to eliminate differences, leverage them to create value. 4. Go beyond formal systems and structures to enable and encourage collaborative behavior. 5. Be as diligent in managing your internal stakeholders as you are in managing the relationship with your partner. Companies that have adopted these principles have radically improved their alliance success rate..Printed Journal


Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit: Harvard Business School Publishing Corporation
Edisi-
SubjekStrategic management
Organizational behavior
Alliances
Business failures
Guidelines
ISBN/ISSN178012
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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