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the Effect of headquarter integration mechanisms on subsidiaries' new product su...

Firmanzah - ,

Graduated School of Management, Faculty ... ()

Ketersediaan

PSB lt.dasar - Pascasarjana

1/1

Kode	No. Panggil	Lokasi	Status
p19146	-	PSB lt.dasar - Pascasarjana

Artikel Jurnal

the Effect of headquarter integration mechanisms on subsidiaries' new product success: from control to coordination mechanism

Pengarang: Firmanzah -

Deskripsi

New product launching (NPL) to the local market by subsidiary managers is a strategic activity; which requires organizational supports from MNC global network. The NPL activity is market by high level of uncertainty, risk, and market failure....Printed journal

Informasi Detail

Penerbit	Graduated School of Management, Faculty of Economics, University of Indonesia
Subjek	Control mechanism ; Coordination Mechanism ; New product launching (NPL) ; New product performance ;
ISBN/ISSN	19781989