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the Effect of headquarter integration mechanisms on subsidiaries' new product success: from control to coordination mechanism
New product launching (NPL) to the local market by subsidiary managers is a strategic activity; which requires organizational supports from MNC global network. The NPL activity is market by high level of uncertainty, risk, and market failure....Printed journal
Call Number | Location | Available |
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PSB lt.dasar - Pascasarjana | 1 |
Penerbit | Graduated School of Management, Faculty of Economics, University of Indonesia., |
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Edisi | - |
Subjek | Control mechanism Coordination Mechanism New product launching (NPL) New product performance |
ISBN/ISSN | 19781989 |
Klasifikasi | - |
Deskripsi Fisik | - |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |