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the Effect of headquarter integration mechanisms on subsidiaries' new product su...
Firmanzah - ,
Graduated School of Management, Faculty ... ()
-
Artikel Jurnal
PSB lt.dasar - Pascasarja...

Text

the Effect of headquarter integration mechanisms on subsidiaries' new product success: from control to coordination mechanism

Firmanzah -

New product launching (NPL) to the local market by subsidiary managers is a strategic activity; which requires organizational supports from MNC global network. The NPL activity is market by high level of uncertainty, risk, and market failure....Printed journal


Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit: Graduated School of Management, Faculty of Economics, University of Indonesia
Edisi-
SubjekControl mechanism
Coordination Mechanism
New product launching (NPL)
New product performance
ISBN/ISSN19781989
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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