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The Four truths of the storyteller
A well-told story's power to captivate and inspire people has been recognized for thousands of years. For a story to enrapture its listeners, it must be true to the teller, embodying his or her deepest values and conveying them with candor; true to the audience, delivering on the promise that it will be worth people's time by acknowledging listeners' needs and involving them in the narrative; true to the moment, appropriately matching the context - whether it's an address to 2,000 customers or a chat with a colleague over drinks - yet flexible enough to allow for improvisation; and true to the mission, conveying the teller's passion for the worthy endeavor that the story illustrates and enlisting support for it..Printed journal
Call Number | Location | Available |
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PSB lt.dasar - Pascasarjana | 1 |
Penerbit | Harvard Business School Publishing., |
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Edisi | - |
Subjek | Motivation Storytelling Flexibility |
ISBN/ISSN | 178012 |
Klasifikasi | - |
Deskripsi Fisik | - |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |