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Authenticity: is it real or is it marketing? (HBR case study and commentary)

Weinberger, DAvid - ,

Harvard Business School ()

Ketersediaan

PSB lt.dasar - Pascasarjana

1/1

Kode	No. Panggil	Lokasi	Status
p19673	-	PSB lt.dasar - Pascasarjana

Artikel Jurnal

Authenticity: is it real or is it marketing? (HBR case study and commentary)

Pengarang: Weinberger, DAvid -

Deskripsi

This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R0803X, and commentary-only, R0803Z..Printed Journal

Informasi Detail

Penerbit	Harvard Business School
Subjek	Authenticity ; Marketing campaigns. ;
ISBN/ISSN	178012

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